The COVID-19 pandemic has accelerated digital transformation among businesses to ensure sustainability. In today’s digital world, optimizing search engine queries are essential to enhancing business opportunities. This session will share how Search Engine Optimization (SEO) works and how it relates to domain names, and in this regard why domain names matter for your business. The session will also feature SEO tips and strategies, as well as the use of new generic top-level domain (gTLD) and Internationalized Domain Names (IDNs) to positively benefit online businesses.

The APAC region is accelerating towards digitization and digitalization. This session will discuss various digital initiatives related to the use of domain names – public or private led – which will benefit businesses and organizations in the region and contribute to the development of the region’s digital economy.

This session will introduce the different kinds of attacks and threats to the Domain Name System (DNS) and discuss their impacts. Speakers will also share on current DNS best practices to mitigate these attacks/threats.